Keith JeffreyOct 2, 20203 minWhat's your Big Hairy Audacious Goal?The unforeseen benefits of pursuing a passion project. About 2 years ago I wrote this book. Obviously no proper publishing company wanted...
Keith JeffreySep 11, 20204 minWhat's a Leader For?Might sound a dumb question but it’s one I’ve asked myself many, many times. What am I here to do? Could I be doing more? Who do I work f...
Keith JeffreyAug 22, 20203 minPIVOT OR SWIVEL? A beginners’ guide.Ever since this bleeding virus hit you hear the word “PIVOT” everywhere. You have to pivot your strategy, pivot your business models, piv...
Keith JeffreyAug 13, 20206 minHow Values Based Leadership approaches helps you make better decisionsThe Case of Josh Maja, 3rd Division Football and Sunderland Football Club Ok, obviously football needs to be incorporated into my writing...
Keith JeffreyAug 7, 20202 minDiving into the Deep Blue Ocean: Strategy Building for Social, Cultural & Creative OrganisationsLeaders in the social, cultural and creative sector sometimes seem somewhat reluctant to apply often quite well known business concepts t...
Keith JeffreyJul 30, 20202 minPivoting Property based Income streams for Social and Cultural BuildingsIt’s been received wisdom that having your own property from which you can generate income streams is a GOOD THING. You could rent out of...
Keith JeffreyJul 24, 20202 minCreatives have a new competitor - ROBOTS!In the process of setting up my own business I suddenly became aware of just how much traditional creativity in design can be outsourced to
