KEITH JEFFREY

First and last I am a coach. That is my driving, burning passion. I'm really good at it.

This is rooted in my career history and I hope you can see from below that I am a highly accomplished professional with traceable and reputable track record creating social value and impact within social, culture, and creative industries.

I am and have been for a long time a creative and strategic leader with experience and qualifications in coaching and mentoring with experience of supporting 300+ businesses through start-up, growth and change with the ability to achieve breakthroughs in thinking and ideas to create innovative solutions with transformative impacts.

Sectoral Expertise

Start-Ups & SMEs
Arts and Culture
Digital start ups
Social Enterprise
Charities and Third Sector

Career Background

Managing Director of Coventry University Social Enterprise CIC

Provided full P&L management while restructuring academic and enterprise offer. Introduced community owned assets, including FabLab and Priory Visitor Centre. Delivered international programs for British Council and developed international entrepreneurial programs in Singapore. Created and embedded strategic plans and policies for company to follow, determining company’s strategic direction and ensuring objectives are met.

Founding Director & CEO of Derby QUAD

Oversaw creation of high-profile centre with three cinemas, two galleries, café/bar, and media production facilities, launching UK’s first regional BFI Mediatheque. Provided high stakeholder management and P&L management for £3.5m turnover organisation with 85 staff. Controlled two change management processes from conception to resolution, preparing organisation, planning change, implementing and embedding changes, and review progress/analyse results.

Director of Urban Cultural Programme and “Illuminate” , Bradford MDC

Led programme for testing cultural value in Yorkshire and impact on profile, economic, and tourism regeneration. Provided financial management, organising, controlling, and evaluating financial resources to achieve financial objectives. Delivered stakeholder relationship management, gaining trust and building loyal relationships.

Deputy Director, BALTIC Centre for Visual Arts, Gateshead

Headed development of operational functions and business management systems. Revamped and restructured business plan in pre-opening phase, advising start-up period and creating realistic/achievable business plans. Key achievement was regaining stakeholder confidence through effective business planning process.

Chief Executive, National Glass Centre, Sunderland

£17 million leisure & tourism destination. Delivered a significant change/business development programme.

Founding CEO, The Media Centre, Huddersfield

State of the art £5 million urban regeneration project for the creative industries.

Business Director, The Junction, Cambridge

Overhauled programme of music and arts centre and turned £110k loss into surplus within 12 months.

Founder,The Riverside, Newcastle

At the age of 19 led the campaign to create now legendary community owned music and arts venue which became Newcastle’s answer to the Hacienda and hosted early shows by Nirvana, Oasis and many others.

Education

MA in Policy & Management, University of Huddersfield
Level 1 – Chartered Institute of Management Accountants
Innovation Ecosystems: A New Approach to Accelerating Corporate Innovation and Entrepreneurship/Creating High Velocity Organisations – MIT
ILM Level 7 Diploma in Coaching and Mentoring
DNA of Disruptive Innovation, MIT
Social Return on Investment, New Economics Foundation
Theory of Change, New Economics Foundation